We where asked to perform updates and create additional content to the existing Snapple website. We re-skinned the entire site and performed updates to the site’s functionality to enhance user experience. We curated the website, creating engaging visual content. But most important, we aligned the site to the brands voice.
We defined the brand’s voice on social media, and created campaigns that celebrated the people’s love for Snapple. I had the opportunity to create engaging content for Snapple’s social media platforms that opened conversations with our fans and their love for Snapple.
We created a Tumblr page for the “#LOVESNAPPLE” campaign to spread the love across Snapple fans. The site hosts images, quotes, GIFs, features fans and more.